![]() ( Omega and Cartier both claim to be number two.) However, famously French Cartier had no tradition of making mechanical movements in-house and no watch manufacturing roots whatsoever in the canton of Geneva, which is a key requirement to earn the allegedly prestigious Poinçon de Genève. At the time, some watch industry observers (including this reporter) considered it a stunt.Cartier is a genuine watch power it is either the second- or third-best-selling Swiss watch brand in the world after Rolex. In April 2008, Cartier startled the watch world with the introduction of its first ever Geneva Seal watch, the Ballon Bleu Flying Tourbillon. In this full-length feature WatchTime’s Joe Thompson explores the intriguing origins and bold future initiatives of Manufacture Cartier. In recent years Cartier, the king of haute joaillerie, has begun storming the bastions of haute horlogerie. ![]()
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